Press Kit: Gigsup on Dragons' Den

the story at a glance

Numbers you can print. Each one is sourced in the release below.

Thousands

of students have built a living career profile on Gigsup, the first thousand within thirty days

$10

per student per year. Schools and families pay. No advertisers, and the waitlist for Canadian schools is open now

1 : 396

Canada's counsellor-to-student ratio. The country is roughly 11,500 counsellors short

1 in 2

people land in a career that does not fit them. Gigsup's patent-pending method matches the whole person

Backed and supported by

DMZ

Mitacs

Spring

download the assets

Every file is free to use for editorial coverage of Gigsup. Click to save it straight to your machine, or take the whole kit in one zip at the top of the page.

Press release

The full release in Word format, with a Canadian edition and a US edition. Same story, local spellings and references.

DOCX · 33 KB / 148 KB

Canada USA

Founder headshot

Stephanie Brown, founder and CEO. Web resolution, 640 × 736. Print-resolution file on request. Credit: Gigsup.

PNG · 360 KB

Download headshot

Watch the demo

Short product demo

A retail shift supervisor moves into project management: Gigsup maps the pathway, shows which skills already transfer, and builds the plan, with courses and credentials.

YouTube · plays on this page

Watch on YouTube

Logo pack

Lime wordmark for dark backgrounds, forest wordmark for light, the full lockup, and the icon.

PNG · transparent

Lime Forest Full Icon

QS Reimagine Education Awards 2026, Shortlisted, Nurturing Employability

Award badges

Official badges: QS Reimagine Education Awards 2026, Shortlisted (Nurturing Employability), and GESS Education Awards 2026, Finalist (Rising Star: Start Up Company of the Year).

PNG · 2 files

QS Reimagine GESS

Everything, zipped

Both releases, the headshot, all four logo files and both badges in a single download.

ZIP · 1.2 MB

Download press kit

the press release

Canadian edition. A US edition is in the kit.

press release

A VANCOUVER PARENT BUILT THE CAREER AI SHE’D TRUST WITH HER OWN KIDS. TONIGHT SHE PITCHES GIGSUP ON DRAGONS’ DEN.

VANCOUVER, BC, November 5, 2026. Gigsup founder Stephanie Brown pitches her career intelligence platform on CBC's Dragons' Den tonight and has opened it to Canadian schools. The episode airs at 8 p.m. (8:30 NT) on CBC and CBC Gem.

the thing parents are right about

In a May 2026 Leger survey, 81% of Canadians worried about AI chatbots' potential harm to children and teens.

"If you don't want your teenager handing her life to an app, good. Neither do I," Brown said. "But software already screens her résumé. Keeping her away from AI doesn't keep the algorithms away from her."

a mandate schools can't staff

Most provinces make career education a graduation requirement, yet Gigsup’s analysis of provincial data finds one school counsellor per 472 students.

"Counsellors do remarkable work with impossible ratios," Brown said. "Every student deserves a career team at every step."

how gigsup works

Gigsup starts with a career wallet, a living record that learns from what a student shares: assignments, transcripts, projects and journal check-ins.

AI agents then work on her behalf. They match her to careers, showing wages, regional demand and live job postings for each, build her course and admission plans, find scholarships, and connect her with mentors, co-ops and internships. A counsellor and parent portal shows every plan and tracks provincial graduation requirements.

five things a parent can check

Who pays. Schools pay $10 per student a year. No ads.
What it learns from. Her career wallet and real labour-market data.
It shows its work. Every match explains why.
It decides nothing. It recommends. She and her parents decide.
She owns her data. It’s stored in Canada, never sold, and she can delete it anytime.

where gigsup is today

Brown spent a decade at lululemon before founding Gigsup in 2025. Thousands of students have built career wallets, and the school waitlist is growing. Advised by D2L co-founder Jeremy Auger, Gigsup won the 2026 Canadian EdTech Startup Challenge.

opening to canadian schools

Career options shouldn’t depend on a postal code. Public, independent and First Nations schools can apply at joingigsup.com/schools, with help finding provincial funding.

about gigsup

Gigsup is Canada’s first career intelligence platform and agentic career coach for students. Learn more at joingigsup.com.

###

contact

Stephanie Brown, Founder and CEO

press@joingigsup.com | joingigsup.com

Download Canada release (DOCX) Download US release (DOCX)

boilerplate

Three lengths, ready to paste.

Short · 25 words

Gigsup is North America's first career intelligence platform for students. Built in Vancouver, it matches teens to careers that fit, not just aptitude.

Medium · 75 words

Gigsup is North America's first career intelligence platform for students. Built in Vancouver, Canada, Gigsup gives every student a living career profile that discovers who they are, matches them to careers that actually fit, and helps them achieve it. The platform is patent-pending and uses peer-reviewed instruments to solve mismatch by looking at the whole person: values, interests, skills, identity, lifestyle, not just aptitude. Schools use Gigsup to meet career-planning mandates with the counsellor in the loop.

Long · 150 words

Gigsup is North America's first career intelligence platform for students. Built in Vancouver, Canada, Gigsup gives every student a living career profile that discovers who they are, matches them to careers that fit, and helps them achieve it. Unlike traditional career tools that rely on aptitude quizzes alone, Gigsup solves mismatch by matching on the whole person: values, interests, skills, identity, lifestyle preferences, and regional economic data. The matching engine is patent-pending and built on peer-reviewed instruments, and we are working with a BC post-secondary to keep improving our algorithms. Each career recommendation includes real wages in the student's region, where jobs actually exist, education pathways, and day-in-the-life videos. Gigi, the platform's AI guide, turns a chosen career goal into a personalized plan: course selection, admissions strategies, scholarships, mentors, skills-gap analysis, and interview practice for university, college, and the skilled trades. Schools use Gigsup to meet provincial career-planning mandates with the counsellor in the loop. Students keep their profile for life.

brand, briefly

If you are placing the logo or quoting the colours, this is all you need.

Lime#CFFF81 · the accent. Energy, growth.

Forest#396C48 · trust, stability.

Pink#FFB9B8 · warmth, the human part.

Name. Gigsup, one word, capital G in running text. The wordmark itself is always lowercase.
Logo on dark. Use the lime wordmark. On light. Use the forest wordmark. Never stretch, recolour or add effects.
What we are. A career intelligence platform for students. Not a quiz, not an assessment, not e-learning.
The founder. Stephanie Brown, founder and CEO, Vancouver, BC. Pronounced the way it looks.
Gigi. The AI guide inside Gigsup. Capital G, no "the".

talk to a human

media contact

Stephanie Brown
Founder and CEO, Gigsup

hey@joingigsup.com

Diary of a Founder on LinkedIn

interviews

Stephanie is available for 30-minute interviews on November 4 and 5, in person in Vancouver or by video. Pre-air briefings under embargo can be arranged from October 15.

Angles we can speak to: the counsellor shortage, career mandates in Canadian schools, the résumé-is-dead thesis, and what a founder actually learns in the Den.

Gigsup onDragons’ Den